Brian Luciani

Brian Luciani serves as Chief Growth Officer and Venture Partner at SMB Franchise Advisors, bringing over a decade of experience spanning investment banking, technology, operations, and venture strategy. His background across both Wall Street and Main Street gives him a unique ability to identify scalable opportunities and guide businesses through the critical stages of growth and market expansion.

Brian has led initiatives across the full deal lifecycle—from sourcing and negotiation to execution—while also building and managing teams focused on sales, development, and go-to-market strategy. His work in corporate venture and innovation, including the relaunch of a venture group in 2021, further deepened his focus on supporting early-stage brands as they prepare for scale.

With roots in franchising dating back to 2012, Brian believes successful franchise systems are built on strong product-market fit and operational clarity before expansion. He is passionate about helping emerging brands unlock growth through disciplined strategy and scalable infrastructure.

Brian and the SMB team were drawn to Mane Techniques for its clear differentiation, high-quality client and team experience, and strong positioning within the growing self-care and wellness space. He believes the brand is exceptionally well-positioned to evolve into a leading national franchise.

Brian holds a Bachelor of Science in Business Administration (Marketing) and a Bachelor of Arts in Economics from Marist College and is a Certified Franchise Executive (CFE) through the International Franchise Association. He is actively involved in both professional and academic communities, serving as a Technology Scout for Affinity Federal Credit Union and a Curriculum Advisor to Seton Hall University’s Stillman School of Business.